Alpha Phi Alpha Fraternity, Inc. and the March of Dimes Birth Defects Foundation began collaboratively implementing Project Alpha in 1980. This collaborative project is designed to provide education, motivation and skill-building on issues of responsibility, relationships, teen pregnancy and sexually transmitted diseases for young males ages 12-15 years. Designed to provide young men with current and accurate information about teen pregnancy prevention, Project Alpha consists of a series of workshops and informational sessions conducted by Alpha Phi Alpha Fraternity brothers. The three goals of Project Alpha programs are:
- Sharing Knowledge by combating ignorance and fear with factual information.
- Changing Attitudes by providing motivation toward positive changes in sexual behavior.
- Providing Skills by creating a sense of empowerment and self-esteem.
Project Alpha week, which started in 2000, targets the second week of October every year. Alpha Phi Alpha Fraternity, Inc. chapters all across the country execute the program with their local March of Dimes to implement Project Alpha programs.